In recent years, mobile ordering has been the most significant trend impacting the restaurant industry. The pandemic further solidified the importance of restaurants adopting this technology. Research has found that 61% of Americans order takeout from restaurants at least once a week, of which 57% of customers use mobile ordering. With this level of popularity, it's understandable why restaurants are going all-in on mobile ordering.
The mobile ordering market is worth over $40 billion annually and is projected to increase in the coming years. Ultimately, customers are drawn to the convenience provided by ordering takeout from a restaurant. In fact, of those who regularly order food, 87% of Americans said that mobile ordering options made their lives easier.
A recent study found that 47% of customers use at least one restaurant loyalty program. Additionally, 60% of Americans who already use a restaurant rewards program stated that they would spend more at other eateries that likewise offered a loyalty program.
Even pre-pandemic, according to a 2019 study, 30% of US restaurant customers stated that they would download an eatery’s app to gain access to rewards. Factoring the large percentage of consumers incentivized by rewards, it’s understandable why so many restaurants are offering loyalty programs. Savvy restaurant owners would do well to follow suit.
One of the best ways to maximize mobile ordering adoption is to sign up for Ritual for Restaurants. When your restaurant partners with Ritual, you gain access to online ordering solutions, the Ritual app, Loyalty+, and much more. From custom tip settings to dynamic prep times, custom marketing campaigns to inventory management, Ritual unlocks simple but powerful solutions to improve your operations. What’s more, Ritual seamlessly integrates with your point of sale (POS) system.
Once you set up online ordering, simply add an “Order Now” button to your restaurant’s website, Facebook, and/or Instagram page, which immediately enables you to convert your traffic into potential sales. Restaurants pay no commission for these orders, only a monthly flat fee, so you don’t need to worry about additional costs.
One of the marquee solutions provided by Ritual is the rewards program Loyalty+. A primary advantage of providing your customers with a rewards program is increased customer engagement. By strengthening brand loyalty, you encourage both existing and new clientele to return to your restaurant. In addition, eateries enjoy the increased visibility that comes with being listed in-app and with automated campaigns. Besides, restaurants are not charged until loyalty rewards are redeemed.
A core product available to restaurant owners is the Ritual app. By partnering with Ritual for Restaurants, you gain access to the entire network of Ritual customers, including over 250,000 teams located around the world.
You can list your eatery on the app and gain exposure to new customers with Ritual. Choosing to opt for Ritual Share Program puts your eatery at the top of the app. In addition, customers can find you directly on Google Search and Google Maps via the Ritual online platform.
Customers track their loyalty rewards in our app from the convenience of their smartphones, making it easy to check when they've unlocked new rewards.
Below is an outline of how mobile ordering with Ritual works.
One of the features of the Ritual platform enables companies who have signed up to easily make group orders for their entire workforce. Obviously, this proves advantageous for local restaurants featured on the platform as they benefit from the increase in sales brought by offices' group ordering.
Mobile ordering has become a game-changer for the restaurant industry. Ritual for Restaurants is the most powerful platform for eateries to maximize mobile order adoption. Over 250K+ company teams and 2K+ office buildings in all of North America’s urban centers have joined Ritual. Given the popularity and growth of mobile ordering, restaurants should optimize this technology in order to compete in the digital economy.