The world of work has changed.
In a post-COVID-19 pandemic climate, employees are starting to seek more fulfillment from their careers, rather than a mere paycheque. According to a survey from Joblist, over 30% of employees would take a pay cut for a better work-life balance.
This new world of work rewards employers that make their employees feel valued at the expense of those who don’t. One growing trend adhering to this philosophy is the prioritization of individualized meals over classical large-format catering and platters within corporate catering.
As reported by the New York Times, “[r]estrictions on indoor dining, coupled with the fact that many people are working from home, have created a new pattern of habits with regard to how food is both approached (rediscovering a love for home cooking) and consumed (the mushrooming use of food delivery apps).”
Food apps have streamlined the process of deciding when and where to buy food.
With simple interfaces and the ability to order with the click of a button, these apps have proved extremely popular within the modern office.
According to these stats, the food app industry is expected to reach a $320 billion market size by 2029. By harnessing the power of food perk programs within your company, you position yourself to gain from their success.
One way to do this is by implementing a meal credits program like Ritual for Companies which allows employees to purchase individualized meals during the work day through the Ritual app.
According to one Oxford University study, “[p]eople who eat socially are more likely to feel better about themselves and have a wider social network capable of providing social and emotional support.”
The communal aspect of eating with loved ones brings people together. Building camaraderie within your organization through the use of food perk programs helps your employees feel more valued and increases productivity.
A way to combine the social aspect of food with individualized meals is through the use of Ritual for Companies’ Piggyback feature. This feature allows team members to “piggyback” their order onto a team member who is already picking up from that location. This team member will then bring the orders back to the office, where everyone can enjoy their meals together.
Optimizing your strategy to match the values of a post-COVID-19 workforce is essential for your company’s growth.
An effective way to get started is by making the shift from traditional corporate catering to individualized meals. Food perk programs have seen an astronomic rise in popularity in recent years, and have the potential to provide solutions for your office catering needs.
Ritual for Companies is a corporate food perks program that combines the ease of traditional food apps along with tools for effective employee engagement and collaboration.
Curious to see if Ritual for Companies is the right fit for you?