Reining in Regulars: How to Improve Restaurant Sales This Father's Day and Build a Busy Restaurant

Father’s Day is one of the top days of the year when eateries see the biggest increase in traffic. By leveraging that increased traffic effectively, restaurants can turn customers into regulars.
by
Charis Yip
June 14, 2022

For many, the month of June is a period of relaxation and rejuvenation. Gone is the long, dark time that is winter as flowers are in full bloom, trees have sprouted leaves, and everywhere is a sea of lush green. Not to mention the fact that in June there’s that special day dedicated to the men who raised us, Father’s Day.

On Father’s Day, we honor family and fatherhood. And the perfect way to show our incredible fathers just how much they mean to us is to treat them to a delicious meal at their favorite restaurant. 

Restaurant Sales

Based on 20 years of research conducted by the National Restaurant Association (NRA), Father’s Day is the third-busiest day of the year when most people dine out at restaurants. An estimated 50 million Americans enjoy dinner at a restaurant on Father’s Day. 

Moreover, according to the data, over half (specifically 60%) of Americans of Americans who dine on Father's Day do so at their father's favorite restaurant. Whether it's a sports bar or a local cafe, all venues are a hit during this special day. Suffice to say, that equates to an exponential increase in restaurant sales during this time of the year.

Attracting Customers to Your Restaurant

Given that the month of June provides so much increased traffic to restaurants, this offers the perfect opportunity for restaurant owners to turn new customers into regulars. By utilizing that increased traffic effectively, you can turn your establishment into a thriving, busy restaurant.

Being a Kid-Friendly Restaurant is Key

One of the best ways to improve restaurant sales overnight is to make your eatery kid-friendly. Having a kid-friendly restaurant instantly expands your appeal to a large demographic, specifically fathers and families with children. 

Often it’s the case that a family with children wants to dine out at a restaurant, only to find the kid-friendly restaurant options to be limited. By encouraging children at your restaurant, you can set yourself apart from many of your competitors, who are inclined to foster more of an adults-only environment.

Offer a Father's Day Special

Taking into account the exponential increase in restaurant sales for the month of June, offer a Father’s Day special to attract traffic. Everyone enjoys a good deal, and by offering special deals for this special day, you can entice more customers into your restaurant. With each customer that patronizes your restaurant on Father's Day, you augment the chances that they will fall in love with your eatery and become a regular.

In Canada, this marks the first Father's Day when in-person dining at restaurants is a country-wide option after two years of public health restrictions imposed by the pandemic. Take advantage of the fact that people are going to get out and enjoy a meal on this holiday.

Partnering With a Delivery Service is Essential

Partnering with delivery services is another effective method of increasing restaurant sales overnight, thus, fulfilling the objective of making your establishment a busy restaurant. Luckily, restaurant owners have online ordering solutions with the help of Ritual – more specifically with the Ritual Online Ordering platform.

One of the numerous benefits of Ritual Online Ordering is the seamless way you can set up online ordering for your eatery. With Ritual Online Ordering, simply add an “Order Now” button to your eatery’s website, Instagram, or Facebook account. As a result, the existing traffic to your website or social channels can be turned into restaurant sales overnight.

Another benefit of Ritual Online Ordering is that you pay only a monthly flat rate with no commission fees. This means that with no additional commission fees, you keep 100% of your restaurant sales and leave more money in your pocket at the end of the day.

A Busy Restaurant Offers a Loyalty Program 

In 2022, successful restaurants have to think about offering a loyalty program. According to research, an astounding 44% of U.S. restaurant customers now use loyalty programs. Additionally, 39% of Americans state that these programs encourage them to patronize specific restaurants and spend more money.

Ritual’s Loyalty+ is the easiest way to transform customers into regulars and improve your restaurant sales. With Loyalty+, you can completely customize your rewards program to fit your restaurant’s needs with boosters, meaning that your customers are rewarded for ordering during off-peak hours, which provides further incentivization. Your restaurant customers track their loyalty rewards on digital cards conveniently from their smartphones. 

Ultimately, Ritual’s Loyalty+ is the perfect solution to improving restaurant sales overnight.

  • Customer engagement - By incentivizing new or occasional customers with these rewards, you provide better engagement which strengthens brand loyalty.
  • Repeat customers - Fostering brand loyalty of your restaurant effectively turns new and occasional customers into regulars.
  • No Initial Investment - You pay nothing until your customers decide to redeem their restaurant rewards, meaning no upfront investment to worry about.

An additional benefit of Ritual’s Loyalty+ program is the fact that you can completely automate your restaurant’s marketing. Engage customers with personalized emails and automated push notifications. Moreover, Ritual Online Ordering provides you with valuable customer data, insights, and feedback.

Every restaurant owner strives to have a busy establishment because busyness usually denotes success in the restaurant industry. Yet, attaining the status of a thriving eatery by improving restaurant sales can be an all-consuming endeavor. That’s why Ritual Online Ordering is the perfect solution to help you along in your journey to build a flourishing, busy restaurant. 

Reach Out Today
Charis Yip
Charis is the Senior Global Marketing Manager at Ritual. Having worked in North America and Asia Pacific, she brings 7 years of diverse experience in B2B marketing and category management within the retail, e-commerce and technology industries. She has a demonstrated history in building and scaling brands in both corporate and startup environments and enjoys exploring topics on marketing, e-commerce, retail, product trends, mentorship, and more.
Charis Yip
Charis is the Senior Global Marketing Manager at Ritual. Having worked in North America and Asia Pacific, she brings 7 years of diverse experience in B2B marketing and category management within the retail, e-commerce and technology industries. She has a demonstrated history in building and scaling brands in both corporate and startup environments and enjoys exploring topics on marketing, e-commerce, retail, product trends, mentorship, and more.