Mr. Bing

Mr. Bing introduces Ritual to bring brand exposure to their new food concept

Brian Goldberg

Co-founder & CEO
Mr Bing's mission is to introduce America to traditional Northern Chinese street crepes ('jianbing', 煎饼).

Tell us about your story, how did you start your business?

Mr. Bing started when we were studying Chinese in Beijing, every morning we would eat bings outside the school for breakfast, there was a nice lady who made them fresh on a bicycle cart. From those experiences, we fell in love with the culture and food and wanted to bring Chinese street food to America.

Did you have any concerns when first hearing about Ritual?

Nope! We didn’t have any initial concerns, we had worked with Ritual at another company. When we opened Mr. Bing we immediately welcomed it with open arms, we’ve never had a bad experience.

Ritual was one of the best things we could’ve done to bring exposure for Mr. Bing

How is Ritual working out for your business now?

At the start, we were a new food concept, people didn’t know what a bing was. With things like the $1 promos, Ritual was really helpful with introducing people to the bing, it was one of the best things we could’ve done to bring exposure for Mr. Bing.

It’s working out wonderfully, we started with one store and now have Ritual at our other two locations.

What’s the biggest value add Ritual has brought?

Brand exposure is definitely number one, getting the word out about our food was very valuable.

Anything else you’d like to add? General advice or learnings?

Don’t be afraid to run promos, don’t be afraid to spend some money and give discounts to get people to try your food. Capitalize on everything that’s available to you.

Ask what platforms can provide in terms of promos, I was very persistent, I took a few hits here and there but I was asking Ritual for more orders, and Olivia was responding with great ideas. When the promos work, it returns two fold.

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