Picking Up vs. Ordering In: Which Is Better for the Office?

Group ordering creates a completely new social experience for team members mobile ordering meals for takeout.
by
Jelena Leung
June 20, 2022

Back in 1994, Pizza Hut introduced the wholly novel concept of ordering food online, rather than the traditional method of ordering via a telephone. Fast-forward nearly three decades later, and revenue from online food delivery in Canada alone is an estimated $6.45 billion US

In 2022, the global platform-to-consumer delivery market has revenue of $217.80 billion US. Overall, the worldwide online food delivery segment is an estimated $343.80 billion US.

Given those figures, it’s understandable why there is a proliferation of premium food delivery companies in recent years. Of course, the question remains which is the best fit for your organization. 

Premium Food Delivery

With so many different premium food delivery companies out there, it can be a bit daunting to choose which is the best option for the workplace environment. The “platform-to-consumer” delivery market is gargantuan. 

In 2022, approximately 29% of Canadians have used a food delivery app, including in the office environment. Yet, not all premium food delivery companies are created equally. In the age of mobile ordering, you need a platform that provides the most powerful meal experience for the office milieu.

Benefits of No Delivery Fees and No Menu Markups

The increasing popularity of food delivery apps is undeniable given their convenience, yet most people aren’t cognizant of the cost they pay for that convenience. A recent New York Times report analyzed the costs of prominent food delivery apps, and found that app users paid an additional 7% to an astounding 91% (depending on the delivery app used) than customers who ordered the same meal at the restaurant. 

For more context pertaining to your office, an average of 37% is spent on delivery fees and markups. Below is an example of cost breakdown ordering meals for your employees to the office using food delivery apps.

A $4MM  investment (1000 employees x $15 per day) less 37% =

  • $2.5MM of actual value in food
  • $1.5MM spent on delivery fees and markups
  • Difference by day: $15 vs. $9.69
  • By week: $75 vs. $46

Office Catering

Increasingly, organizations understand the plethora of benefits of corporate meal programs. Increased productivity, fostering familial company culture, and hence a stronger, more unified company are all advantages of providing employees with free meals through some form of office catering.

Yet gone are the days when workplace food perks simply involved having a set menu catered to the office. Ritual for Teams offers advanced catering solutions to offices with customizable meal plans that fit the needs of every team member and budget.

Mobile Ordering Food for Takeout

As a core Ritual product, Ritual for Teams is the most powerful mobile ordering platform available to organizations. Not only will you incentivize your team members back to the office with location-based meal credits, but you attract new talent and retain top employees by offering delicious meals and beverages that will boost productivity and promote employee engagement. Moreover, you provide flexibility for hybrid teams to utilize their credits on the days they return to the office. 

Ritual for Teams enables organizations to create wholly customizable meal programs that fit any budget, and the needs of all team members. The platform is intuitive, simple to use and configure, and provides advanced reporting options. Plus, there are no additional costs like administration fees or setup fees.

Group Ordering With Ritual for Teams

With the Ritual for Teams group ordering solution, organizations can provide each team member with individual order customization options. Furthermore, your team can collect loyalty stamps for eligible orders and apply company credits.

  • Simply create a link, select a restaurant, the method of payment, and the number of people, then schedule the desired time for either pickup or delivery.
  • Share the link with your team, and team members individually join the order, select their desired food items, and place their customized order.
  • Review the takeout order prior to the scheduled order cutoff time 

For additional convenience, group ordering enables you to share the order link on Slack or include the link in a meeting inviteSome of the enhanced features of group ordering with Ritual for Teams include the option to either pay in full or up to a certain amount, automated order reminders, and the option to either pick up an order or have it delivered.

Ritual’s Piggyback Feature

A distinctive aspect of ordering with Ritual for Teams is the Piggyback feature, which provides a new level of social ordering. Via Webex, your entire team can enjoy the social component of ordering meals and seeing who is a part of the order. 

Team members have the ability to take turns picking up the takeout order, which earns them points toward free food and beverages. No other premium food delivery company or corporate meal program provides that sort of incentivization and team-wide social integration. 

Social Aspect of Group Ordering

Socialization in the workplace is imperative to fostering a sense of togetherness in the workplace. In fact, research has found a clear correlation between workplace socialization and increased productivity amongst team members.

Ritual’s group ordering solution provides an unparalleled social experience for your entire team, unlike any other meal program. Teams that eat together, socialize together, and teams that socialize are much more likely to be satisfied at work and keep feelings of burnout at bay. 

Health and Mental Benefits of Walking 

There are numerous health and mental benefits of walking, even if it is simply 5 to 10 minutes each day to pick up lunch. One such benefit is increased physical and cognitive energy, because walking raises oxygen levels throughout the body. 

Additionally, there are mental benefits which are equally as important. Research has found that walking is extremely beneficial to one’s mental health. A quick walk can significantly lower anxiety, stress, and improve self-efficacy and socialization skills—all of which improve one's performance at work. 

How Does Piggyback with Ritual for Teams Work?

In essence, the Piggyback feature of Ritual for Teams further elevates the group ordering experience for your team in the following way:

  • Place the takeout order, and let team members pick up the order from local eateries, enabling them to make use of in-office vouchers.
  • Team members who volunteer to pick up orders earn points toward free food, but can likewise, choose the free delivery option.
  • Automated order notifications provide the designated office pickup location (for example, the office kitchen), letting everyone know when and where their individually labeled order is on the premises.

Welcoming your team back to the office with free meals is a fantastic gesture that will instill a sense of togetherness, and strengthen your company culture. Creating an exceptional workplace that fosters aspects of conviviality and socialization, particularly something so universally enjoyable as sharing meals together, ultimately makes for a stronger organization.

Get in touch.
Jelena Leung
Jelena is the Senior Director of Marketing at Ritual. Her expertise in marketing strategy and execution has spurred the growth of the many businesses and teams that she has worked with. As a marketing leader with more than 14 years of experience, she has obtained valuable knowledge and insights about marketing in the restaurant industry. She occasionally writes about the topics of human resources, restaurant marketing, employee retention, team building, and more.
Jelena Leung
Jelena is the Senior Director of Marketing at Ritual. Her expertise in marketing strategy and execution has spurred the growth of the many businesses and teams that she has worked with. As a marketing leader with more than 14 years of experience, she has obtained valuable knowledge and insights about marketing in the restaurant industry. She occasionally writes about the topics of human resources, restaurant marketing, employee retention, team building, and more.