Over time, HERO Coffee has been able to lower their Ritual fees by leaning into Ritual ONE commission-free ordering. Even though their sales have grown tremendously, Ritual’s cut has declined to a mere 5% (compare this to the average third party’s 30%-40% commission rate).
Step 1: Premium Web Placement
The “Order Now” button is at the top of HERO Coffee’s website, and is clearly marked. See here for more tips & tricks on how to optimize your web placement.
Step 2: Branding & Menu Photos
HERO Coffee has added their own personal touch to their online ordering page - including their logo & menu photos. Learn more about how to customize your branding here.
Step 3: Loyalty+
HERO Coffee has opted into Ritual’s Loyalty+ program, which allows Michelle to reward her regulars without lifting a finger. See here to learn more about Loyalty+ and start your program.
Step 4: QR Code Ordering
QR Code Ordering has become increasingly popular during COVID-19 because it allows customers a seamless ordering experience while minimizing human interaction. Find out more and request a poster here.
Step 5: Instagram Ordering
HERO Coffee has built an incredible customer base on Instagram. Their “Order Food” button allows them to direct customers to their Ritual ONE link straight from their page! Learn more about how to optimize your Instagram to drive orders here.
Step 6: Google Ordering
Ritual ONE is also linked to HERO Coffee’s Google listing page - so they can attract new customers (for free!). See more about how to claim and manage your Google listing here.